GuidesOperators7 Essential User Acquisition Strategies

7 Essential User Acquisition Strategies

McKinsey models predict that the micromobility industry will be a $300 billion to $500 billion market by 2030. It's time to get your slice of the pie.

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What's in it for me?

Attract more users to boost ridership and revenue.

Discover the best practices of top operators like TIER, dott, Lime, Voi & more.

Move users seamlessly through 'awareness', 'consideration' and 'decision' stages.

What's in the guide?

Having analysed top operators and innovative techniques - as well as using our own experience as an operator - we've put together 7 acquisition strategies to help you set up in a new city or increase ridership in an existing location.

  • 1.

  • 2.

    Public Relations
  • 3.

    Personalization and simplicity
  • 4.

    Fleet management
  • 5.

    Fleet diversification
  • 6.

  • 7.


It's time to enter top gear.