Operators7 Essential User Acquisition Strategies
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7 Essential User Acquisition Strategies

McKinsey models predict that the micromobility industry will be a $300 billion to $500 billion market by 2030. It's time to get your slice of the pie.

What's in it for me?

Attract more users to boost ridership and revenue.

Discover the best practices of top operators like TIER, dott, Lime, Voi & more.

Move users seamlessly through 'awareness', 'consideration' and 'decision' stages.

What's in the guide?

Having analysed top operators and innovative techniques - as well as using our own experience as an operator - we've put together 7 acquisition strategies to help you set up in a new city or increase ridership in an existing location.

  • 1.

    Marketing
  • 2.

    Public Relations
  • 3.

    Personalization and simplicity
  • 4.

    Fleet management
  • 5.

    Fleet diversification
  • 6.

    Partnerships
  • 7.

    Referrals
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It's time to enter top gear.