BlogCitiesEx-Bird, Bloom founders launch long-term leasing in Paris with Fifteen
April 27, 2021

Ex-Bird, Bloom founders launch long-term leasing in Paris with Fifteen

By Fifteen Orsini
Co-founders Driss Ibenmansour and Antoine Bouttier team up with Fifteen (previously Smoove and Zoov) to launch an exciting new long-term leasing bike service in Paris.

Bloom is about getting people outside and embracing the fresh air on high-quality electric bikes. To get the show on the road, Bloom teamed up with Fifteen (previously Smoove and Zoov).

What is Bloom?

Bloom is a service where you can have your own personal electric bike with a rolling monthly subscription. Total freedom for just €59 a month - all included.

A high-tech bike delivered to your door
Insurance against theft and damage
An on-demand repair service
A smartphone application - with built-in route planning and customer support - connected to your bike, where you can track all of your data (speed, calories burned, CO2 saved & more)

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Driss Ibenmansour and Antoine Bouttier (Ex-General Manager for France and Operations Manager at Bird) with their prized possession

Why electric bikes, why Fifteen?

As both founders come from Bird, it’s worth asking: ‘why have they decided to launch an electric bike subscription service?’. Driss’ response was unwavering:

Electric bikes are, without a doubt, the best way to get around town. They are affordable, active, environmentally-friendly and practical. Battery range and electric assistance make it possible to travel long distances, and the rise of the cycle paths in large cities makes it a safe and pleasant mode of transport.

– Driss Ibenmansour, Co-founder of Bloom

When asked why they had decided to partner with Fifteen, his answer was similarly confident: “To choose Fifteen is to choose reliability, safety and technology. For us it was an easy decision!”.

Much like the hardware, a factor in the decision was also the range of Fifteen's software services. With our ‘All-in-One’ offer, you can launch connected electric bikes and benefit from a range of fleet and user management services, including a top-rated mobile app with custom branding.

What makes Bloom unique?

Thanks to Fifteen, Bloom users will get the best of both worlds when it comes to connected electric bikes:  

“Our no-commitment subscription offer combines the security and flexibility of a shared bike with the elegance and exclusivity of a personal bike. We facilitate access to electric bikes by removing the barriers of price, theft and repairs”, said Driss.

What makes them so personal is that they ride like a personal electric bike, from the saddle to the tyres. Complete with an easily swappable battery, users have complete freedom over their bike without the worries that come with ownership.

And, finally, what should your users be most excited about?

Fifteen bikes make for an exceptional ride, but in today’s world, no customer experience is complete without a user-friendly app. From the Bloom app, which we have built together, users have full control over their bike (geo-location, lock/unlock, route planning, support & much more).  

Fifteen provides operators with a top-rated app customized to their brand

“Our application is at the heart of the user experience. It allows you to manage your bike remotely, collect data on its use and benefit from promotions via a reward system”, said Driss.

That’s right, every kilometer that users rack up will get them closer to earning great rewards. As written on their website, Bloom is the app that will make you want to get out there and cycle!

Explore endless possibilities with Fifteen

We pride ourselves on building turnkey solutions for operators that want to get serious with electric bikes. Much like our electric bike, suitable for any type of service, there's no limit to what our IoT software can achieve.

This partnership with Bloom is very exciting. It again proves that, with our adaptable hardware and software services, the possibilities for operators that choose Zoov are endless! We're even more excited to be entrusting our electric bikes to such experienced mobility professionals and we wish them every success.

– Amira Haberah, Co-founder of Fifteen

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