7 Essential User Acquisition Strategies
McKinsey models predict that the micromobility industry will be a $300 billion to $500 billion market by 2030. It's time to get your slice of the pie.
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What's in it for me?
Attract more users to boost ridership and revenue.
Discover the best practices of top operators like TIER, dott, Lime, Voi & more.
Move users seamlessly through 'awareness', 'consideration' and 'decision' stages.
What's in the guide?
Having analysed top operators and innovative techniques - as well as using our own experience as an operator - we've put together 7 acquisition strategies to help you set up in a new city or increase ridership in an existing location.
1.
Marketing
2.
Public Relations
3.
Personalization and simplicity
4.
Fleet management
5.
Fleet diversification
6.
Partnerships
7.
Referrals
